Dally in the Alley is a radical street fair that has occurred in the Cass Corridor neighborhood in Detroit, Michigan since 1977. What began as a fundraiser to raise money for legal fees to stop rising rent prices, unwanted construction and environmental hazards has blossomed into a community-led street fair that has maintained a corporate-free model of inclusionary celebrations for one of Detroit's hardest hit neighborhoods.
Every year a local artist creates a poster advertising the free event, and in keeping with the spirit of DIY and radical community, I designed and hand-screened a neon hand-drawn poster that embodies the spirit of the late 70s, early 80s poster series of past communications. Being cognizant of budgetary and space restrictions, the poster is designed to be cut, essentially making each poster function as two or more communications. In addition to the poster, I designed a website where users can create their own digital poster which can be shared via social media to increase awareness of the festival and drives more community participation in under-utilized media channels.
Tools Used Speedball Fluorescent Inks, French Paper in Pop Tone Black Licorice, Faber Castell Pens, Illustrator, After Effects Completed December 2017