Andrew Blauvelt is the current director of Cranbrook Art Mueseum in Bloomfield Hills, MI and former director of the Walker Art Center in Minneapolis, MN. He has been on the board of directors for the AIGA and has received over 100 awards for his design and curatorial work. For this publication, I researched his accomplishments thoroughly and authored the content of the paper (12,000 words) through my own lens and under the open-ended question: What is Design?

The final publication is a large format tabloid that pulls imagery of Blauvelt and his work and juxtaposes it against imagery from NASA archives and original illustrations, charts and figures to push the metaphor of creativity not existing in a vacuum but rather, it coming from all of the right ingredients being in the right place at the right time a la: supernovas. In addition to the printed piece itself, each page contains triggers for augmented reality using the HP Aurasma application to deepen the experience and recontextualize it in a digital medium.

Tools Used InDesign, Illustrator, Photoshop, Pens, Paper, HP Aurasma, Newspaper Club
Completed April 2017
Designer + Client = ?